Vladimir M. Cvetković1 University of Belgrade, Faculty of Security Studies Scientific-professional society for risk management in emergency situations Belgrade (Serbia) Marko P. Radovanović2 Ministry of Interior of The Republic of Serbia Belgrade (Serbia) Srđan M. Milašinović3 University of Criminal Investigation and Police Studies Belgrade (Serbia) DISASTER RISK COMMUNICATION: ATTITUDES OF SERBIAN CITIZENS Abstract: The objective of this research was to examine the citizens‘ attitudes to various factors influencing the implementation of effective disaster risk communication in the Republic of Serbia. In addition, the research aims to scientifically describe the predictors of successful disaster risk communication. Using an online survey questionnaire, based on the snowball principle, 243 respondents were surveyed during July 2021. The results of the multiple linear regression analysis used to assess the explanatory power of six selected variables (gender, age, education, marital status, employment, and income level) on the perception of disaster risk communication show that the most important predictors of risk awareness are income level and gender. The obtained results have multiple scientific and practical importance for the improvement of integrated disaster risk communication through the process of improved understanding of the demographic and socio-economic perspective of communication. Keywords: disasters, risks, communication, factors, innovation, research 1 vmc@fb.bg.ac.rs 2 marko6r@yahoo.com 3 srdjan.milasinovic@kpu.edu.rs 4 Funding: The research leading to this publication has received funding from the European Union‘s Horizon 2020 research and innovation programme under the Grant Agreement 740750 – DAREnet”. Introduction Insufficiency of the very risk assessment of different disasters for the development of a coherent risk management policy has put forward the current nature of the question of risk communication in disaster studies (Bradley et al., 2014; Chakma et al., 2020; Hussaini, 2020; Mano & Rapaport, 2019; Vibhas et al., 2019). Risk communication is a process of transmitting the results of different stages of risk analysis and […]